Tips, guides and case studies on customer loyalty, digital loyalty cards and growing your business.
Paper cards are on their way out, but which tool should a small business pick? We compare four digital loyalty card platforms on price, wallet support and simplicity, and explain what kind of business each one suits best.
From choosing the reward to placing the QR sign at the checkout. Here is a practical step by step guide to creating a loyalty programme that customers actually want to join.
Is completing a purchase enough for a stamp, or should customers spend a certain amount? How the rule affects simplicity and profitability, and how to choose.
Paper cards get lost, damaged and left at home. We explain how Apple Wallet and Google Wallet keep the loyalty card on the customer's phone and open a direct channel for updates.
Colour choice, logo and number of stamps affect how many people actually scan the card. Here are the design principles that increase conversion.
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